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Our Mission

NIWE's mission is to enrich the lives of our team and students by inspiring and nurturing them to become leaders in the beauty and wellness industry

Our Core Values

Students First

Encourage students to strive for greatness. Listen to students and help them succeed by guiding them with the best educators in the industry.

Encourage Creativity

Give both students and staff space and flexibility to think, work, and create outside the box.

Integrity & Transparancy

We must follow our heart and do what we know is right even when no one is watching.

Innovation

Carving out new trends to lead the industry for an impactful student experience.

What are you waiting for?

Difference Between Deep Tissue and Therapeutic Massage

Unless massage treatments are a part of your life, you may not know how many different types are available or what to ask for when your body is aching.

If you are experiencing aches and pains in your body, there are a few that can help. My personal go-to massages are either deep tissue or therapeutic. Which one I choose largely depends on what my symptoms are and what my massage therapist recommends.

I usually ask for deep tissue massage when I’m feeling particularly stiff, when old injuries are acting up or when I’m under stress. It’s a perfect option when I’m experiencing muscle tension or chronic pain.

What Does Deep Tissue Massage Actually Do?

When knots have been there a while they are called adhesions. Often we don’t even know that they are there, we just feel sore off-and-on for a long time. This discomfort may be localized or show in other parts of the body, such as with headaches.

Deep tissue massage is great at breaking down scar tissue and getting your blood circulating to the injured area.

A deep tissue massage is just as it sounds so don’t expect to relax. This massage is hard work for both the client and therapist. Some people even experience some bruising the next day. Remember though, you’re always in control. If you are uncomfortable with the pressure, tell your massage therapist to go a bit lighter.

What Is Therapeutic Massage?

For therapeutic massage, I usually have a specific trouble spot that I want addressed such as the soreness in my knee that crops up from time to time. After a review of symptoms, my massage therapist will design the massage from a combination of different massage techniques to provide results specific to my needs. The process will always match the complaint and the combination will usually include, joint mobilization, stretching, manipulation of the soft tissue and some deep tissue treatment.

For best results, home care exercises are almost always assigned.

Deep Tissue vs Therapeutic Massage

Deep Tissue

  • Method includes slow strokes and deep pressure
  • Effective at breaking down scar tissue
  • Gets blood circulating
  • Good choice for muscle problems and injuries
  • Note* Avoid this type of massage if you’re overly sensitive to pressure.

Therapeutic

  • More medically oriented
  • Includes a pre-massage assessment
  • Focuses on the specific condition and complaint
  • Does not rely on a specific technique
  • At-home exercises are often assigned.

Students are NIWE Academy are trained and skilled in the most up-to-date Deep Tissue and Therapeutic Techniques and are available at an amazing rate. To book an appointment, contact NIWE Academy at (403) 453-8200 or fill out our appointment form.